Destination management
Product development and quality assurance in tourism
Destination management
Our target groups: tourism service providers, municipalities
Our services: Use our experience in tourism product development (e.g. cycling and hiking routes), in supporting quality processes (service quality, customer satisfaction), in analyzing tourism concepts as well as in marketing and public relations.
Cycling and hiking to our shared heritage
The German-Czech Interreg project "Cycling and hiking for a shared heritage" promoted the natural and cultural heritage in the border region and developed new cross-border cycle paths. Connecting roads between the Saxon low mountain route and Czech cycle paths along the surrounding landscape were signposted and five circular routes were identified. One Study examined differences and similarities along the border. Despite a short implementation time of one year, the project was successfully completed with a two-day Bicycle promotional tour presented to the public. ENO developed and successfully implemented the project.
Cycling analysis
The tourism experts at ENO carried out a cycling traffic analysis on the Oder-Neiße cycle path in the Görlitz district in 2023. For this purpose, surveys were carried out at various locations along the cycle path. The results will be announced in spring 2024. The analysis is intended to support tourism providers in their investment decisions along the cycle path. The aim is to bring the Oder-Neiße cycle path back into the top 10 of German cycle paths.
Tourism concept
The tourism concept for the Görlitz district is being adapted to new circumstances and the strategies of Saxony and Upper Lusatia. Instead of targeted measures, it focuses on overarching topics such as health, sustainability and skilled workers. The concept serves as a guide for tourism professionals and is developed in collaboration with dwif-Consulting GmbH and local stakeholders through workshops and a steering committee. The aim is to take local needs and experiences into account and to ensure a future-oriented orientation of tourism in the district.
Marketing strategies for the Neisseland
Destination marketing for the Neißeland aims to position the region as an attractive travel destination. In close cooperation with local providers and higher-level tourism organizations, the Neißeland is presented at national and international trade fairs. Targeted social media activities are used to communicate tourism developments and promote holidays in the region. These measures are closely coordinated with the strategies of the tourism cooperation of the Görlitz district, the marketing company Oberlausitz-Niederschlesien GmbH and the Tourismus Marketinggesellschaft Sachsen mbH in order to ensure coherent marketing.
“It is important to us to have direct contact with tourism professionals in order to always be informed about the conditions and requirements at the base. Our work relies on lots of conversations, exciting ideas and strong collaboration with our partners.”
OUR ENO YEAR
Accompany us through the ENO years and discover the variety of our tasks.